
Are you posting everyday, yet not receiving results? Well, I may know why. The truth is, consistency is NOT always key, because consistency alone won’t grow your social media.
Don’t get me wrong, consistency matters A LOT. It keeps your brand visible which is crucial in getting engagement. But if your posts don’t bring real value (like education, entertainment, or inspiration), your audience won’t engage. And remember, engagement is what platforms reward.
Think about this: if you’re watching your show that airs on time, every week, but you realize it never teaches you, it doesn’t inspire you, and it doesn’t even entertain you… then why would you keep watching that show? The answer: you wouldn’t. It’s the exact same with social media.
So yes, show up consistently. But pair that consistency with value-driven content that resonates with your audience. This means making sure that what you post is not only going to be seen, but it’ll be appreciated. That’s how you build trust, boost engagement, and get the algorithm working in your favor.
To learn more about how valuable content can help you connect with your audience, check out our last blog where we share some tips on how to do this through sharing your story. Because after all, your story matters.