Success Stories
Success is shared – with clients, their customers, and the economy.
Servicing An HVAC Service Company
JC Hamm & Sons, a trusted name in HVAC services since 1952, faced challenges with an aging customer base and lackluster support from a large marketing agency. Enter WolfeCo. In 2024, we revamped their digital presence with a new SEO-optimized website, engaging content, and strategic local SEO. By showcasing their expanded services, including gas fireplaces, insulation, and generators, we helped JC Hamm achieve significant growth in revenue, installs, and search rankings — now dominating Google results in The Shoals area.
Avg. YOY increase in revenue
Avg. YOY increase in installs
Google Business interactions turned call, click, or navigation
Social Media Strategy for a Contracting Company
In a digital-first world, even industries like construction can thrive on social media. When Newby’s Contracting partnered with WolfeCo, we developed a strategic online presence to boost brand awareness, engage their audience, and generate leads. By consistently posting quality content on Instagram, Facebook, and YouTube, we highlighted in-progress and completed projects, showcased team culture, and shared insights about equipment and job sites. With WolfeCo’s expertise, Newby’s connected with contracting professionals, project managers, and potential clients — proving that even industries without a natural social media fit can build a powerful digital presence.
Views on Key Social Media Reels
Views on Instagram Reels
Pieces of Diverse Content Created
How Storytelling Became a Key Strategy
NexGen Crane and Rigging, founded in 1972, has built a reputation for excellence, safety, and a strong work ethic. With a focus on showcasing their dedicated team and company culture, WolfeCo worked with NexGen to highlight their industry-leading safety standards, employee passion, and customer satisfaction. By featuring safety training events, SC&RA awards, and authentic testimonials from both employees and clients, we built a digital presence that reflects NexGen’s commitment to quality and professionalism. Moving forward, we’ll continue to share stories of the people behind the brand and their community involvement to strengthen employee retention and attract new business.
Posts Showcasing Company Culture and Safety Efforts
Testimonials Featured on Social Media
Views on Safety and Employee-Centric Content
Customizing a Homebuilder’s Online Presence
Winter Homes, a custom home builder in Athens, Alabama, had built a strong local reputation over two decades but lacked an online presence. Recognizing the population growth in North Alabama, WolfeCo developed a digital strategy to introduce Winter Homes to potential new homeowners. Through targeted social media ads, stunning visual content, and informative blog posts, we created demand and raised awareness. The Housing Market Series, produced by WolfeCo, kept prospective buyers informed about the North Alabama market. As a result, Winter Homes saw a 47% increase in website traffic, a 60% boost in organic search traffic, and a strong position on Google for key search terms like “custom home builders” and “Athens, Alabama.”
Avg. YOY increase in web traffic
Avg. YOY increase in organic traffic
Avg. time users spend on the site
A Marketing Campaign for Land Developers
Elkmont Developers sought to digitally market their new development, Hays Mill Farm, in Elkmont, Alabama. Recognizing the potential to reach buyers from across the country, WolfeCo created a targeted marketing campaign to increase visibility and drive traffic. The campaign generated impressive results, including 2,500 website visitors, an average session duration of three minutes, and a highly successful brand video. The video garnered over 4,100 views on YouTube, 2,300 views on Facebook, and reached 47,000 people through a Facebook ad. The campaign’s reach spanned across 45 states, with high engagement from key markets like Alabama, Georgia, Texas, and Tennessee.
Total video views
Users to the website
Avg. time users spend on the site
A Grand Opening for a Local Outdoor Store
Winter Timber Outdoors, Athens, Alabama’s premier outdoor, hunting, and lifestyle store, had been operating since 2020 but lacked an online presence and the ability to advertise on social media. To celebrate both the store’s opening and its recent expansion, WolfeCo helped orchestrate a Grand Opening Celebration in 2022. Despite challenges like social media restrictions, we got creative with local radio spots, live broadcasts, and digital ads driving traffic to a dedicated landing page. The event attracted impressive engagement, resulting in 112 leads, 800 purchases, and a 34% increase in Q4 sales YoY, setting Winter Timber up for their best sales quarter ever.
YOY increase in sales
Purchases made Grand Opening Weekend
Leads collected from Landing Page
Email Marketing & an E-Commerce Decoy Company
Montana Decoy, a leading hunting decoy company, thrived on high-quality content, but WolfeCo identified an opportunity to further engage its most devoted audience—email subscribers. By enhancing email marketing efforts with storytelling-driven content, an improved template design, and strategic incentives, we strengthened customer relationships and boosted engagement. The impact was clear: users spent more time on the website, pages per session increased by 77% YOY, and bounce rates dropped by 28%. With a 6:1 ROI on paid search and email becoming a top-performing conversion channel, Montana Decoy’s digital presence has never been stronger.
Increase in pages viewed via email
Pages visited per session via email
Time email users spend on the site
Moving Up the Google Business Rankings
Tiffany Pack, owner of Dream Key Real Estate, needed to improve her Google Business ranking to compete in Athens’ booming market. WolfeCo implemented a local SEO strategy, optimizing keywords, consistently updating listings with fresh content, and encouraging client reviews. As a result, Tiffany’s Google Business page skyrocketed from page three to the #1 organic listing for key real estate searches. Today, she garners 2,000+ monthly discoveries, nearly 400 profile interactions, and 4,000 monthly photo views, establishing Dream Key as a top real estate brand in the region. WolfeCo also supports Dream Key’s agents with professional commercials, further strengthening their presence.
Ranking on Google Business
Rating on Google Business
Average profile views per month
Dialing in a D2C Optics Company
TRACT Optics faced challenges as a direct-to-consumer brand, including the inability to advertise on major platforms and the hesitation of buyers who couldn’t test products in person. WolfeCo improved their online visibility by implementing a content-driven strategy, focusing on SEO, keyword-rich blogs, and educational videos that answered common questions in the hunting and shooting community. As a result, organic traffic now accounts for 66% of site visitors, revenue from organic search grew 148% YoY, and blog content has amassed 373,000 pageviews, securing top Google rankings for key industry searches. WolfeCo’s efforts helped TRACT build authority, engage their target audience, and significantly increase sales.
Annual organic traffic
Annual organic revenue
Annual blog page views
Catching Market Share for a Fly Fishing Company
Expedition Outside is an innovative on-demand fly fishing service that offers anglers access to private stretches of river across Colorado. To introduce the brand and reach their target audience cost-effectively, WolfeCo launched a comprehensive digital marketing campaign. This included SEO, blogs, video, social media, paid search ads, and email marketing. The strategy focused on providing value to fly fishermen and women through informative content, positioning Expedition Outside as a leader in fly fishing knowledge. As a result, organic traffic now accounts for 45% of their website traffic, and their blog ranks highly for key terms like “fly fishing techniques” and “best time to fly fish Colorado.” Additionally, Google Search Ads achieved a remarkable click-through rate (CTR) of over 7%, with some ads reaching nearly 20%. The campaign has helped Expedition Outside build a loyal customer base while outperforming industry competitors in search rankings.