Not only does email continue to be one of the leading distribution platforms both for leisure users and businesses alike, it also happens to be a leading source of revenue.
While some presume that email is dead, that adage couldn’t be further from the truth. Not only does email continue to be one of the leading distribution platforms both for leisure users and businesses alike, but it also happens to be a leading source of revenue and conversion when incorporated into a digital marketing plan. Businesses that incorporate it correctly are seeing up at a 4400% return on investment (ROI). That’s a $44 dollar return on every $1 spent!
In short, email is a marketer’s most valuable accomplice. With that being said, the following will be a discussion of what email marketing is, why you should use it as a primary distribution platform, and the benefits of doing so.
If you’ve been guilty of ignoring email as a form of promotional distribution, this article is for you.
Defining Email Marketing
Just as every business should have an effectively implemented digital marketing strategy, so should every business have a well-developed email marketing strategy to accompany it. For those less attuned to the world of email, using it as a means of marketing and distribution simply means using it as a communication tool to interact with your audience. It’s important to remember that consumers who’ve signed up for your emails, want to hear from you.
The end result? Debatably the most effective way to attract, acquire, educate, and convert targeted consumers.
The objective of implementing an email marketing and distribution strategy is multifaceted. In other words, not only is it intended to build a larger base of desirable customers, but also to increase conversion rates, boost sales, and hopefully, if everything is executed properly, convert those customers into loyal, lifetime fans of your brand.
Email Marketing for Content Distribution
As discussed in the preface of this article, email marketing continues to be one of the most effective digital marketing tactics, returning those who implement it up to a 4400% increase in ROI. If that’s not reason enough to use an email marketing strategy, I’m not sure what is.
However, here are a few additional factors to consider…
Email marketing is an opportunity to reach your customer in the most personalized, direct way possible. There are no feeds to scroll through, no algorithms to decipher, and no search engine optimization efforts required. It’s simply a one-to-one, send-and-receive relationship between you and your audience. Email channels are singular, meaning once a consumer has opted into your list, there’s no competition. It’s a direct brand to consumer communication.
Next, email is also a widely used application to this day. Not only do 99% of those who have email check it daily, nearly 50% of the world’s population uses it. That’s almost 4 billion people. Why wouldn’t you want a piece of that pie?
Lastly, not only are there an abundance of automated email marketing platforms available for your benefit, but they all offer ways to create and customize campaigns like never before. And at the fraction of the cost of most digital marketing efforts like paid advertising via Google and social media.
The Benefits of Email Marketing
If you’re still not convinced that email should be your leading distribution platform for all things promotion and communication, below are several benefits that you as a business can come to expect from implementing an effective email marketing strategy:
- Lead Generation
- Increases Conversion Rates
- Boosts Sales
- Cost-Efficient and Cost-Effective
- A Convenient Way to Communicate
- Gather Constructive Feedback
- Autonomy Over Strategy Implementation & Execution
While these are certainly not all of the vast benefits of email marketing, they’re certainly the most common and effective.
Email marketing is an extremely effective strategy if executed properly. Using it as your primary means of distribution will boost ROI just as it will act as a reliable and long-lasting way to remain in communication with those who support your brand.
If you’ve been hesitant to dive into email marketing, thinking that it may be “dead,” think again! In just a short period, you’ll begin to see the return and reap the rewards of your digital labor, quickly seeing the value and benefits that email marketing provides.